UK TOURIST OFFICE HOLDS WINTER FAM TRIPS Thursday 30th September 2010
 With the winter season approaching, the Antigua and Barbuda Tourism Authority’s UK Office, has organised a series of familiarisation trips to ensure that as many UK travel agents as possible receive the product knowledge needed to help them sell the destination ahead of the busy winter travel period.
Sixty travel agents, representing top sellers in the luxury and wedding and honeymoons market, will be hosted by the Antigua and Barbuda Tourism Authority and the Ministry of Tourism, during October and November as the UK office seeks to actively promote Antigua and Barbuda in these key markets.
The familiarisation trips (FAMS) were organised to reward the top sellers for their Antigua bookings as well as to stimulate greater interest in the destination and its accommodation product.
Each FAM is being heavily supported by the Antigua Hotel and Tourist Association and its hotel partners.
Itineraries have been drafted to ensure the agents experience the very best of what Antigua and Barbuda has to offer, making it easier for the agents to confidently sell the product to their clients in the UK.
The groups will embark on site inspections at most of the properties in Antigua, enjoy meals in local homes and restaurants, visit attractions and participate in exciting tours on the island. Additionally, they will journey to Barbuda to spend the day exploring the sister island.
Director of Tourism for the UK and Europe, Hilary Modeste said: “Building stronger relationships with our travel partners is key to increasing tourist arrivals from the UK. Traditionally, the weddings and honeymoon market and the luxury market are our stronghold markets. We are therefore extremely pleased that we will be able to bring some of our travel partners from these markets to Antigua and Barbuda, so that they can experience the destination for themselves.”
The first group of top sellers arrive in Antigua on October 2. The agents represent Travel Counsellors, one of the UK’s top travel agencies. Travel Counsellors are completely independent agents with an average of 19 years experience in the travel industry. They are specialists in honeymoons and luxury holidays.
More UK travel agents will journey to Antigua and Barbuda on October 16, November 18 and November 24.
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